NAMING

 
 

Pack a brand’s worth of hype into your “hello.”

Since opening my solo practice in 2018, I’ve worked directly with scores of visionaries like you—

founders ready to scale,

product builders ready to launch,

campaign creators ready to raise the roof—

to find the truth about why customers need you.

Together, we turn insights into thorough brand-positioning roadmaps, expressive brand names and idea-based campaigns that your team believes, your audience gets and all of your future marketing can build on.

 

Some of the companies and campaigns I’ve positioned:


BUSINESSES, SERVICES & PRODUCTS

Ayin Institute (Higher Ed)

Back in the Box (Ecommerce)

Briq (Development)

Cut to the Copy (Podcast)

Friends for Life (Capital Campaign)

Generation YES! (Event)

Helix Reports (SaaS)

KaTeeny (Education)

Kettle + Cord (Retail/Lifestyle)

LetMyPeopleEat.com (Podcast)

LightPoints (Publication)

Little Mountain Press* (Publisher)

Method GC (Construction/Maintenance)

MunchMates* (Food Product)

Narrow Bridge (Wine)

RangUp (SaaS)

Reaching for Space (Capital Campaign)

Scroll Down (Online Course)

Shortcut Chef (Mascot/Food)

The Alef Tree* (Publisher)

The Great Parade (Event)

The Jew in U (Club)

We the Builders (Capital Campaign)

YungeLights (Study partner service)

Zeturn (tech product)

JLI - ADULT EDUCATION COURSE TITLES

Beyond Right: The values that shape Judaism’s civil code

Jewpernatural: Astrology, superstition and the paranormal in Jewish belief

Judaism: The Soundtrack

Outsmarting Antisemitism: How to Beat it with Purpose, Positivity and Jewish Pride

This Can Never Happen

Worrier to Warrior

AD CAMPAIGNS/TAGLINES

Beyond the point of sale (BMS Funding and Credit)

One Giant Step for Arele ($2m crowdfund)

Leading Teachers, Teaching Leaders (Bnos Menachem School)

Raising your glass since 1996 (KosherWine.com)


Draw the right people to your brand with clear, believable and desirable messaging. Ready to start?

 

Schedule a 12-minute video chat to see if I'm the right guy for your messaging project, or can help you find who is.